I had the great pleasure of spending an afternoon with Dannielle and Jenna of Leelee Jewelry – these ladies are a blast, first of all – and so incredibly talented. I LOVE their product, my Snappie earrings are my favorite! Keep scrolling for more pictures and my interview with them.
When did you discover your love for jewelry making, and how did the two of you come to start this business together?
For as long as we have been friends, we always joked about someday having a store or a business together. We’d be out shopping or flipping through a magazine and stumble across something we thought was cool and say, “We’re going to sell that at our store!” However, this adventure didn’t start out as a business plan. We both love jewelry and accessories (and we loooove crafty projects) so we decided we wanted to try to make some ourselves as fun gifts for friends and family. As we wore our first creations (we started with bracelets), we got tons of complements and even had offers to buy the jewelry right off our wrists! That was when we thought maybe we had something good going. We knew that WE loved our pieces, but when others went crazy over them, we decided to start selling them.
What’s the story behind the name of your company?
Dannielle’s mom, Debbie, passed away in 2010. She was always very inspirational to us and super supportive. Anytime we would come up with an idea for a project, she encouraged us to kindle our creativity. Debbie’s middle name was “Lee” and Jenna’s mother’s middle name is also “Lee”. Combining the two, we decided “leelee” was the perfect name for our business. In fact, our best selling bracelet is our “Debbie” bracelet- one that we created in her honor and just knew she would love.
Can you give us a rundown of all of the products you offer?
We offer bracelets, necklaces and earrings made with genuine Swarovski crystals and pearls in settings that we order from all over the world. We also offer our “snappies” fabric earrings and, most recently, our line of “snappies” bracelets, made with fabric from a boutique in LA. With all of our jewelry, we offer a little something for everyone. From classic sophistication to boho glam, our style is constantly evolving and we love to experiment with new trends and colors!
How do we place an order for Leelee Jewelry?
Our jewelry is available through our trunk shows that we set up at local vendor events or through private trunk shows that our customers host at their homes or places of business. We also create custom orders for brides, bridal parties, other special occasions or just for fun. For more information about our trunk shows and to view pieces from our collection, you can find us on Facebook here
or follow us on Instagram @leeleejewelry